Travelers using the service stand on a designated spot on the beach and use a "Giga Selfie" app -- only available on that day, on that spot -- on their smart phone to trigger a distant camera.
An enormous selfie is then emailed to them as a short video clip which starts as a close-up of their face and zooms out to reveal the surrounding scenery.
Tapping into the savvy Japanese market
The gimmicky project is a part of a bigger campaign aimed at luring "a younger and social media savvy Japanese consumer."
"Gold Coast is one of the most popular and visited Australian destinations amongst the Japanese," Leo Seaton, TA's general manager in media and communications, tells CNN. "The beaches also provide an iconic backdrop for something like this."
The new global campaign will place more focus on Australia's aquatic and coastal experiences, adds Seaton.
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